LeadBlock Partners lead the €3.2mn round.
Connecting Food builds consumer trust in food not only by tracking, but also digitally auditing products in real-time using blockchain technology. The start-up was founded in 2016 by Maxine Roper and Stefano Volpi, each with 20+ years of experience in the food industry.
The top 3 reasons why we invested are:
1. A veteran team to solve a concrete market challenge: food transparency. It is a core concern for brands, retailers and consumers, and will be catalyzed by the pandemic 2. Blockchain is the right technology to provide more transparent, secure, immutable supply chain information to consumers 3. The project has a strong ESG focus: it reduces food waste, incentivizes sustainable production practices and it remunerates farmers for their contribution